The latest rumors on the auto industry front is from Jalopnik, and it says there are rumors that Ford is considering terminating the Mercury brand. This would make sense, as the brand is targeted toward women, a gap which Fords new prego-and-estrogen heavy advertising and media blitz fills nicely. With no market segment, no distinct styling and no excitement, the graveyard would seem like an appropriate place for the brand that fills space in dealers that could be room for more profitable Lincolns.
But on the flip side, this could be wrong, who knows, maybe the Grand Marquis is a sleeping giant for sales that solidifies the brand for consumers while on the underpinnings of the super profitable Crown Vic platform. it would be like making money without even trying.
What will you miss? Will it be the Sable? the Tracer? the Villager, which was touted to hanlde not like a minivan? I think most people will agree that the two things we will miss the most from Mercury will be the 2003 Marauder, and Jill Wagner.
photo courtesy of Edmunds.com